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Have You Been Struggling
to AquireLeads & New Customers from the
Internet?
“Here's How To
Use Google To Swipe Potential Customers from Your Competitors
Without Spending More Wasted $$ on Old Advertising
Methods!”
This
Year Local Internet Search will deliver savy small busines owners an
unfair edge on their competition.
Attn: Fellow
Entrepenuer,
If you're like most
small company owners you know that the online world can be a
fabulous source for new customers and sales. For most small businesses
owners though, getting new clients from their website is often a luxury not
available to them. Combine this with the truth that traditional marketing
and advertising strategies are slowly dying every year, namely
printed directories and ValuePaks then
there is a real problem. We've all tried to receive value from Yellow
page advertising but besides the heavy expense... no one under 60 years
of age even appears to be utilizing it anymore!
Your Advertising Dollars in the
Trash…
I recently did a small poll of
family and friends. I inquired whether they still used the
Yellow Pages when searching for services or information. Most openly
stated they tossed it in the trash as soon as it arrived. It's a
hard undeniable fact that today's consumer goes right to their computer
and the internet to research and find services they may be
considering purchasing.
Here's some sobering
information for small business owners:
- Print and online ad spending
on yellow pages will plummet 6.3% next year.
- Inside the next four
years, ad spending will fall 39% in print publicationdirectories
alone
If you have been ingoring
the online world as being a vital way to obtain new
business and leads you literally have your head in the sand.
The web just isn't going to go away. Smart businesspeople
already are staking their claims and positioning their businesses to
dominate their local internet real estate.
Stealing Customers By Dominating
Your Local "Internet Real Estate"
Let's examine the following
graphic as it shows a local internet real estate battle some local businesses
are currently partcipating in.
As a large number of
interent searches are done via Google, we are going to concentrate on
this here. You will notice 3 sections within the graphic
below...
Local Business Results
Organic Search Results
Adwords
Stealing Customers #1 - Rank for Local Business
Results
Responding to the person trying
to find for 'car repair austin' google delivers 3
sets of search engine results. The first section is is known
as the "Local Business
Results'. They are generated from listings in Google's Business listing Directory. These are free
listings. Every business can and should enter their company information
within this online directory.
Now I purposely left up this graphic
showing 10 search engine results for this search. Google though has just recently changed it to simply
show 7! Can you see how the local search gets more
competitive every single day?
Three businesses that were in that
listing one day were instantly taken off the first page of search results. If
you haven't created your Google local listing you want to look into this right
away.
I won't lie to you, there
are numerous of things YOU
MUST do to be among the businesses listed in the
'7-box' mostcurrent listings for a specific search. It's
too much to go into here but I'll provide you more information later on what
you need do to rank for your local listing within the '7-box' .
Stealing Customers #2 - Dominate Organic Search
Results
Immediately below the
'Local Business
Results' will be the 'Organic Search Results'. These
listings are served up by Gogle based on an elaborate indexing algorithm.
Google constantly scans websites, blogs, Facebook, Myspace, directories and all
sorts of other web real estate to locate suitable listings
to provide to the searcher. Should you presently have a website
and you don't show for local internet search results you must to
address this immediately. Should you not appear within the
first page your website isn't even in the game! The 'Organic Search Results' as well as
the 'Local Business
Results' are both free listings. You must to perform
some work to have your sites to show up however the time is well
worth it.
Stealing Customers #3 - Launch an Adwords
Campaign
The block
of listings on the right hand side are Google Adwords ads. They are paid
listings. Business owners placed bids on specific keyworda and
key phrases which a person looking for their service
or product might type in the internet search engine. You only pay
Google when someone actually clicks on your ad.
Though
using this method still involves an advertising expenditure it really is
highly targeted and you also only pay when someone has an interest in your
offering or ad. Put together with the above
mentioned two strategies of listing your product or service
in Local search, you will be certain your business is in front of those
looking to purchase.
Let's find out now if you are even "in
the game"..
Can Customers
Find Your Business?
Go to Google right now and enter in
what someone searching for your product or service may enter.
You can click here to open the Google search
page.
Type in your product or service as
well as an area you are doing business in. For example, "doctor
tampa' , 'roofer ft meyers' or 'florist miami'. Do you show up in the
local search results? Does your competition? This is actually the
new arena for doing business online. In the event you aren't in
the game you have to take a serious look at how you can start playing and
competing.
Doing Your
Due Diligenece…
 I
realize for many small business owners the entire process of marketing and
generating leads from the internet can be very confusing.
Many who have put up websites still haven't gotten any signifcant
return or new business from them and probably have given up hope in
utilizing it effectively.
Do your eyes glaze over when
someone starts talking about SEO, Pay per Click advertising, blogs, keywords,
Facebook, Twitter, etc.?
For many people, that's exactly what
happens. Trust me it isn't your fault. This stuff isn't easy and it
isn't simple.
Contact us for a free evaluation of your
current online marketing and a plan to help you profit from your online
strategies.
Call: 941-312-1108 or Email:
RPaul@Rolaur.com
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